FROM THE BOOK JACKET: Using a rigorous, straightforward scorecard as a guide, this book shows business leaders and innovators how to create breakthrough sustainable products and processes that are good for the planet, human health, and profits.
Natural resource inputs to business operations are getting scarcer and more expensive, while climate-change-related economic shocks pose a risk to seamless operations and, more importantly, threaten business continuity. How can organizations integrate sustainable design in their overarching operations and align it with profitability and corporate strategy?
Based on Paul Anastas's foundational Twelve Principles of Green Chemistry, the Sustainability Scorecard is the first scientifically rooted, data-driven methodology for creating inherently sustainable and profitable products and processes. By redesigning with sustainability as a key design element, firms open themselves to unexpected solutions, leapfrog innovations, and sources of value that simply don't occur when sustainability is leveraged purely as a risk-avoidance and compliance measure.
Urvashi Bhatnagar and Anastas offer dozens of examples of how sustainable operations can yield benefits such as expanding market share, creating new service lines, and transforming supply-chain and sourcing models to drive the most consistent and highest long-term value. With this comprehensive framework, your firm will be able to identify truly innovative, inherently sustainable products as opposed to "less bad" products and processes that don't provide the exponential value that only breakthrough products can.
ABOUT THE AUTHORS:
Urvashi Bhatnagar, DPT, MBA, is a healthcare executive and population-health and sustainability leader. She works with clients to advance health outcomes in underserved communities by addressing barriers to care, advancing health equity, and leveraging data-driven approaches to reduce the cost of life-altering high-quality care.
Paul Anastas, PhD, is the Teresa and H. John Heinz III Professor in the Practice of Chemistry for the Environment at Yale School of the Environment and director of the Center for Green Chemistry and Green Engineering at Yale.